Nokia has long been the forerunner when it comes to phones, and though it has been dwarfed somewhat by iPhone success. The N97 brings fantastic storage space for music and movie fans (around 48GB) making it one of Apple's major competitors.
Target audience:Traditional phone lovers looking for a slice of Nokia familiarity. It's social network savvy as well.
Verdict:Nokias have forever been easy to use and with years of experience in making phones this one should be no exception but at this stage in the game it's too early to say. Even so the massive memory capacity is sure to please and no doubt set a new target for competitors.