Peter Jones, the Dragons' Den entrepreneur, invested £75,000 of his own money into marketing the aspiring indie/pop band.

Hamfatter had mild chart success with a previous single but, fed up with record company offers that cut them out of true profits, they turned to the Den to strike a deal.

Their three-minute pitch consisted of a one-minute portion of their best song and a two-minute speech. In return for their services they handed over a 30% cut of their profits to the Dragon.