Six big looks for 2010 every girl should know about!

12:02 12 January 2010

As ever, new make-up is a priority purchase for many women for 2010, to transform not only the way they look but the way they feel too.

Beauty giant L'Oral have found however that rather than the staple items and popular 'natural look' of recent years, ladies are becoming more experimental with the conents of their make-up bags and looks they can achieve.

The beauty experts have asked the women of Britain what they will be choosing for the year ahead and revealed the six biggest must-have looks in 2010:

1. Bold & Dramatic

Women will opt for bolder colours and a more dramatic look as they define themselves in the face of prolonged economic uncertainty and show how they are going to kick back. 

Dramatic looks from the fashion shows saw strong eyes and lips becoming the 'in' look for make-up it's out with the pastels and in with the bold! 

This look, a favourite with stars like Pixie Geldof, will make you feel empowered and strong - great for a night out on the town but equally wearable as a classy make-up look during the day.

Recommended buys for how to achieve this look:

• shu uemura, Painting Eyeliner Night Blue
  
  
• Lancme, Hypnse Custom Wear mascara No 1 Noir
  
  
• Maybelline New York Color Sensational lipstick - Fatal Red
  
  
• L'Oral Paris Roll On True Match Foundation Rose Sand
  
  

2. Bright & Fabulous

Subdued tones are set to give way to bright and fabulous colours this year, according to make up and style experts another clear demonstration that the girls are definitely back in town.   

Don't be scared to experiment with colour as there is always something out there that will suit your colouring and style. Experiment with statement eyes, lips or even cheeks, but remember not to do all at once or it could be colour overload! Take a leaf out of Lily Allens look, she wears strong bright eye colours and still makes them look very girly.

Recommended buys for how to achieve this look:

• Maybelline Eye Studio Mono - Lagoon Blue and Intense Green
  
  
• shu uemura Vinyl Unlimited lip-gloss - Orange 556
  
  
• Lancme Exceptional Wear Pink Punk and Black Palette - 4 Ombres Wet & Dry
  
  

3. Blonde and Playful

Blonde is back with women opting for a more feminine, natural and fresh-faced look in the first half of 2010.

This look is suitable for those who don't want to make a statement with their makeup but prefer to make the most of their natural features.  Actress Sienna Miller is a great example of someone who pulls off this look with the minimum of effort.

To achieve this look, hair will have that sun-kissed effect, as well as being soft, natural and healthy. To complement the look, you need a light make-up which enhances your features a sweep of natural mascara, a hint of colour on the cheeks and a slick of gloss and you are good to go!

Recommended buys for how to achieve this look:

• L'Oral Paris Excell 10 Lightest Blonde 10
  
  
• Lancme Color Fever Gloss Roses
  
  
• shu uemura Glow On Blush Gold TOP TIP: Highlight cheeks with base control gold, then contour cheekbones, temple and top of forehead with a light bronzer

4. Flutter for fun

Lashes have become such a strong look within the make-up industry, following from celebrities like Lady Gaga and Girls Aloud in 2009. 

Sales of false lash mascara have already jumped up more than 25% and 2010 is set to be the year of the lash, with the beauty industry anticipating further growth as women embrace a more defined and dramatic look.

Lashes are such an easy way to update your make-up bag and are also very cost effective: a pair of lashes will last you approx 10-12 uses so something that will cost you as little as 12 will last you a long time.

This look gives an instant change to the face, and the style of your make-up.  You don't have to go for the dramatic lashes, there is such a wide variety on the market that you will always find a pair that suits your look.

Recommended buys for how to achieve this look:

• shu uemura Farfillina false eyelashes TOP TIP: Every time you purchase a pair of lashes at shu uemura, they will apply them for you complimentary for as many times as you bring them back to store (find your nearest store)
  
  
• Yves Saint Laurent False Lash Effect Volumizing mascara
  or
  Maybelline New York Volume Express mascara

5. Fashion fused

Fashion meets fragrance in 2010, as LOral experts predict more women will be shopping for fragrances to truly complement their fashion favourites. 

Hot brands like Diesel and Stella McCartney are ones to watch this year as they are successfully fusing clothes and fragrance and enabling people to 'wear' their brands in many different ways. 

Recommended buys for how to achieve this look:

• Clothes choose whatever suits your whatever your style
• Shoes dig out a pair you've not worn for ages and try matching them with a new lipstick or nail varnish
• Fragrances Stellanude by Stella McCartney
  or
  Only The Brave by Diesel
  
  
• Giorgio Armani Rouge dArmani lipstick
  
  

6. Hidden worries

For many women, 2010 is still about masking the worries of the recession and pressures at home and work. 

The popularity of foundation is set to reach dizzy heights with the market for foundation growing six times faster than the overall cosmetics market. 

Celebrities like Anne Hathaway, who never steps out without a perfectly flawless face, know that a woman's secret weapon in 2010 will be her 'F Factor' a flawless foundation that hides the stress and money worries.

Recommended buys for how to achieve this look:

• Maybelline New York, Dream Creamy Foundation Light Porcelain
  
  
• Garnier Tinted Eye Roll On 2 in 1 anti dark circle care
  
  
• L'Oral Paris Touche Magique concealer

For more information visit www.loreal.co.uk