Page 7 of World s 10 most valuable brands 2013 - 4. IBM ($78.8 billion)

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World's 10 most valuable brands 2013

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4. IBM ($78.8 billion)

IBM aren't old hat. They're still setting records when it comes to brand innovaton: they generated 6,478 patents in 2012 - the most in the States for the 20th year in a row. Interbrand notes that "despite a contraction in revenue, IBM still delivered record earnings per share, margins, and cash flow through 2012 and into early 2013."