Jordan was widely regarded as a surgically enhanced bimbo with a taste for flashing outside nightclubs. Her inclusion in the jungle reality show was seen as a huge publicity stunt.
But then...Viewers saw a side to Jordan, or Katie Price as she prefers, they'd never seen before. She was wearing clothes, she seemed witty, bright and up for anything (remember when she munched on fish eyeballs to win food for the camp?)
The glamour girl's rise to super-stardom had well and truly begun. Her relationship with Peter Andre also had the public desperately intrigued to see the outcome (which was marriage, further boosting her career). After losing her public adoration after a high-profile divorce from Andre, Jordan returned to the jungle again only to quit days later after being subjected to consecutive grueling trials!