Sony PlayStation 3
Sony can't afford the PS3 to be anything less than the greatest games machine ever made. With Microsoft enjoying a year to itself in next-gen land, it has to make a big splash. Double the graphics power of the Xbox 360, support from big Japanese developers of games such as Devil May Cry and high-capacity Blu-Ray discs - some 360 titles already use more than one DVD - will be the key selling points.