Davina's show to be axed?

TV

13:30 10 March 2006

Davina McCall's talk show may not return after the first series.

The TV star's programme has failed to attract a large audience, with just 2.5 million viewers tuning in to watch last Wednesday's show (08.03.06).

The show began with an audience of 3.5 million when it was launched three weeks ago but the figures fell to 2.7 million for the second show.

It climbed back up to 3 million last week, but slipped to its lowest point on Wednesday evening.

BBC sources have reportedly said the chat show, which has featured stars like Girl's Aloud and glamour girl Jordan, may not return for a second series.

An insider is quoted in Britain's Daily Star newspaper as saying: "It would be a brave executive who re-commissioned such a flop."

But a BBC spokesman said: "We will fully support Davina until the end of its run and then we will make a decision on whether it will return for another series."

(c) BANG Media International