15:33 22 May 2015
Nintendo has made fans go wild after hiring a man named Doug Bowser one of its top jobs; vice president of sales.
Bowsers, who is the huge fire-breathing psycho tortoise, is Mario’s arch-enemy.
In an announcement, Nintendo said that it hired a former EA top dog with “a name that’s well-known in the Mushroom Kingdom.”
The Japanese game designer said: "Bowser will manage Nintendo’s key retail customer relationships."
Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing, added: "Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience.
"I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution."