Will advertising shift to accommodate technology?

Investing in a few different technologies can help advertisers satisfy customers and improve sales.

09:41 05 August 2013

Ofcom just reported that more families are watching television together than ever before in recent years. The advent of mobile technology has made it possible to multitask while watching television, and advertisers are trying to adjust to the slightly shifting viewing habits of the public to get the best rate of return on their investment.

 

Here are a few ways you might see advertising investing in newer technology:

• Many smartphones and tablets have the capability of streaming live broadcasts. With the use of technology, filters, and a little bit of data collected from each device, advertisers may be able to more accurately target those who are interested in specific products or services. This type of investing could potentially mean fewer ads which are irrelevant to you, and more ads that you might not mind seeing.

 

• One of the most important aspects of the mobile revolution is the ability to customize. Consumers choose the apps they want, arrange the screen, and to a certain extent how the device responds. With such a high level of interaction, we may see options for consumers to rate ads so advertisers have a type of guarantee that customers like the ads and can use customer recommendations for future ads.

 

• Anyone investing in current technology knows about social networking. Sharing is the cornerstone of social networking. Advertisers may use that principle to provide quick and easy ways to share favourite ads, communicate with the company directly, or to entice friends and family to check out a preferred company.

When it comes to investing wisely, eventually advertising will need to play to the strengths of mobile media and social networking. These are principles that are currently shaping society and can cultivate a willingness to share opinions and promote companies which didn’t even exist a few years ago.