The new 'Y Not' generation

12:32 15 August 2011

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Opportunistic, outgoing and open to new experiences – is this you? Are you a member of the experimentation generation, actively trying out new ways of tackling life’s challenges?

A new piece of research has revealed that a unique subset of young Brits are making their own way in an uncertain world.

Generation Y Not, aged 18-24, is rising to the challenges of todayÂ’s society through experimentation and are actively exploring new opportunities in both work and leisure. 

There are more than three million Y Not's in the UK today, actively experimenting within a society heavily impacted by the recession.

The new experimentation generation is always on; born into the age of the internet, technology and social networking are a cornerstone of young peopleÂ’s lives.

The new research found that more than two thirds (71%) like or love social networking and four out of five (81%) have more than 100 Facebook friends – double that of the rest of the general population.

The success of the likes of Plan B, Tinie Tempah and Robert Pattinson – with careers spanning music, acting and filmmaking – has heralded the arrival of a new man, willing to take a gamble and driven by ambition.

It seems the days of Mr Conventional are numberedÂ…