18:37 19 November 2013
TV presenter Melanie Sykes is very comfortable in front of cameras and now, she appears in a new Christmas campaign for Ultimo Adore Moi showing off her enviable figure.
Revealing her six-pack abs, the 43-year-old model looks perfect as she promotes Michelle Mone’s underwear label.
The mother-of-two wore Hollywood style curls, false eyelashes, and a glossy red lip stick to perfectly suit the French-boudoir themed collection.
Michelle Mone, the founder of Ultimo, stated: “Melanie epitomises everything the Adore Moi woman wants to be – beautiful, elegant, successful and confident in her own skin.
"We’re thrilled to have her on board. She looks absolutely incredible in the designs and is an inspiration to all women in their forties.”
Adore Moi by Ultimo is priced from £8.00 for briefs and £22.50 for bras and is available in sizes 32-38 A-DD and 8-18 exclusively from Debenhams stores and online at www.debenhams.com