16:40 02 March 2016
A company called NUFF (Natural Unprocessed Fat-burning Food) has created “healthy” doughnuts and brownies that can actually help you shed off some unwanted pounds.
NUFF claims that their products, which “bridge the gap between nutrition and pure indulgence”, are high in protein, healthy fats and fibre but low on sugar, saturated fats and starchy carbohydrates.
CEO Kevin McLoughlin said: "Fundamentally it had to taste as good as, or even better than the junk food already available out there - otherwise why eat it?
"So we focused on making our treats indistinguishable in every way bar nutrition.
"I've tried a lot of the 'healthy' alternatives before and they always fell incredibly short and left a lot to be desired."