But voted as the winner of the yummiest mummy award with 43% was Strictly sexy Tess Daly.

Despite revelations of hubby Vernon Kay's cheating saucy texts to five women, the mum-of-two has said her marriage is "worth fighting for" and continues to stand by him.

And it seems the news of her husband's philandering ways has earned the luscious northern lass some extra male attention.

Viva spokesman said of the award: "Tess is certainly a stunning lady and we hope that she is proud to be VivaÂ’s MILF of the Year 2010.

"Vernon should watch his back – if he keeps playing away from home, Tess may just accept one of her many other options elsewhere!"