The most complained about advert opens with a shot of a kit bag marked Blind Wanderers FC and two teams of blindfolded men playing football.

A cat then runs onto the pitch before a player takes a kick, followed by a meow and a thud.

Those who complained said it was offensive to blind people and could encourage animal cruelty.

The ASA said that it was surreal and light-hearted in tone and decided that the advert was unlikely to cause widespread offence or condone cruelty to animals.