Great for: Going straight permanently.

Get out of bed with silky smooth hair every morning - no more messing about with irons. The kit contains a chemical product that breaks down the bonds in hair that make it curly or wavy.

The straightening effect should last for up to three months but, as with any permanent hair product, you'll start to get regrowth at the roots so will need to reapply. As it contains strong chemicals, you should avoid if you have bleached, highlighted, dry or damaged hair.

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