Founded: 2007

Estimated users: 13,000 at trial stage

Addictiveness rating: 7

Saga, the travel and insurance company for the over 50's has launched a social networking site aimed at "silver surfers". The site aims to cater for those who would find youth orientated services such as Facebook or Myspace intimidating. It allows users have personal profiles and chat to other members and features forums on subjects ranging from gardening to relationship advice.

As social networking becomes popular with people of all ages, from teenagers to pensioners in the twilight of life take a look at the best sites on the net for building virtual friendships.