The Gadget: The Crystal Clear Eye Pen, 135 for the pen plus four refills, from Selfridges, call 08108 377377, or www.crystalclear.co.uk

What's it good for? Promises to tackle crow's feet, laughter lines and under eye shadows.

How it works: A rotating head massages the skin while delivering a dose of nourishing serum containing peptides, which are known to help fight wrinkles. In trials, 95% of women reported an improvement in the whole eye area, with 92% noticing a change in the appearance of lines.

Beauty cheat: Nivea Visage Aqua Sensation Anti-Shadow Eye Cream, 5.95. Light-reflecting pigments reduce the appearance of under-eye shadows and UV protection helps protect against light-induced premature skin ageing.