The fatcats of the British High Street lick their lips at this time of year, as they await the huge entourage of people who will pass through their doors.
On average, retailers will see a 10 percent increase of turnover from last year, whilst they can expect us to be trawling around their shops for around 15 hours.
It's also a time for great bargains as up to 51 percent of stores will hold sales during the run-up to Christmas and we can expect to walk around 13 miles looking for the perfect gifts - better wear comfy shoes then!