Success rating Stateside: "Is he that Brit who went into rehab?"

Robbie's label signed him to a $100 million contract in the hopes that his album 'Escapology' would turn him into the next Elton John. But it hasn't! Despite Robbie living in Beverly Hills with the A-list house, cars, and celebrity girlfriends the Americans just don't get the cheeky chappy from Stoke-On-Trent.

On his thoughts about not quite being able to crack the US, Robbie said: "I don't know if I am bothered, but I think my ego is. You can go to L.A. where the sun shines and walk your dogs and be Joe Nobody, and then you can go to the rest of the world and be this pop star. I don't know where I stand?"