The National Lottery brand has made a huge impact. 95% would recognise the crossed fingers logo.

It has grown into such a popular acitivity over the years, that total annual sales of National Lottery products are greater than the combined annual sales of the major brands Coca Cola, Warburton Bread, Walkers Crisps, Hovis Bread, Cadbury Dairy Milk, Nescaf, Andrex, Lucozade, Kingsmill Bread and Robinsons Soft Drinks combined!