Constant touring took its toll on the band and by 1966 just about every major TV station across the globe wanted them to appear live and play their new singles. This just wasn't physically possible for the burnt out band, so they struck upon the idea of filming a performance and sending it out to TV networks, therefore not having to interrupt their touring or recording obligations by jetsetting.

'Paperback Writer' had a colour video directed by Michael Lindsay-Hogg, shot over the course of two days – May 19 and 20 1966. The "filmed inserts" (including one for the B-side 'Rain'), as they were known, were first sent to 'The Ed Sullivan Show'. They became a monumental success and creating a music revolution unintentionally. Lindsay-Hogg would go on to direct the infamous 'Let It Be' documentary film.