10:25 13 April 2011
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With increased demand and reduced income due to cuts in Government funding, charities are currently facing unprecedented pressure.
TV personality and environmental expert Dick Strawbridge is backing a campaign to give small British charities the chance to win some much-needed funding.
The Be a Local Star campaign, set up by Douwe Egberts, gives charities with an annual income of under £50,000 a chance to win £10,000.
Environmentalist Dick Strawbridge is backing the campaign, which has a strong emphasis on Re-Use, Re-Fill, or Re-Cycle which, as an environmentalist, he is very passionate about. The concept for the campaign was inspired by how Douwe Egberts customers use their empty coffee jars.
Eco friendly
Dick says: "With all the cuts in funding across the UK, the campaign is a great idea.
"Giving small charities the chance to win £10,000 to put back into their local community will really help boost morale, and give small charities a much needed real boost."
Charities can enter their projects into one of three categories: a Re-fill charity project is one that's low on funding and needs replenishing; a Re-use charity project is one which has facilities that are falling into disrepair and funds are needed to return them to their former glory; and a Re-Cycle charity project is one that transforms something unusable into something useful, such as wasteland into community allotments.
The campaign is now live on Facebook for charities to enter and for members of the public to register their vote and will end on Thursday 28th April 2011.