County Slogans

Slogans, which were used to raise the profile of a certain county, are loosing their appeal, so it seems.

16:15 20 June 2016

Boundary signs in many different counties in England used to offer everything from basic lessons in history to full-on personal development proclamations. But it seems that they are starting to lose their appeal.

 

Jo Lappin, the current head of the Northamptonshire Enterprise Partnership, agrees. She said: "Our days of huge county signage have ended. Road signs take a long time to replace and they are very expensive.

 

"You can get the same results in other, more cost effective, ways."

 

Just like Northamptonshire, Lancashire is also moving away from boundary signs. Known for centuries as Red Rose County, it received a slogan surgery back in 2005 and repackaged by Lancashire County Council as “A Place Where Everyone Matters.”

 

However, like Northamptonshire, the “matters” message no longer appears to matter quite as much.

 

Meanwhile, a spokesman for Highways England, which is responsible for motorways and major A roads, said that providing useful information to motorists is more important.

 

He said: "It (county signage) is not something we routinely do. There's so much information on the roads already that it has to be about providing people with useful information they need to see."