19:09 10 April 2017
Gone are the days when your relationship with your ISP involves just paying for bandwidth. With more and more third party businesses now interested in customer information for marketing purposes, ISPs have started to take advantage by selling their customers’ details to the highest bidder. Also, many devices, such as mobile phones, laptop and home computer are now preloaded with software from third parties that track your behaviour while you’re online. The problem is endemic that it has paved the way for a cottage industry of programs that remove such software.
Many agree that ISP should focus more on addressing current threats and keeping customers safe rather than increasing their profits. They should also focus on technology that better serve their customers rather than selling their information to large companies that are ready to offer huge amount of cash.
The issue here is trust as many people are unaware that their information is being sold. Those who know are often living in areas where they have no option but to sign up for “take it or leave it” agreements that do not really give them much option. Others, on the other hand, are given the option to not be tracked as long as they pay extra for the privilege.