VIDEO: 50 years since first drink driving public information film - what it means to Brits

THINK!'s poll of 2,000 people found 91% agreed boozing and driving was socially unacceptable.

16:15 07 November 2014

A survey has confirmed that 50 years of drink-drive messages have dramatically changed the public’s attitude with nearly all drivers stating that they’d feel ashamed if caught while over the limit.

However, the government’s THINK! campaign also found that 18 to 24-year-olds are seven times more likely to think that drink driving is acceptable.

In 1979, more than 50per cent of male drivers admitted to drinking and driving. Today, more than 88per cent of people says they look down on someone who chooses to drink and drive.

Meanwhile, about 45per cent of the people surveyed said they would rather tell their partner they watched porn regularly than confess to being caught drink-driving.

Transport Secretary Patrick McLoughlin said: "The change in attitudes to drink-driving over the last 50 years is a huge success story.

"It is hard to imagine now how shocking and ground-breaking the first drink-drive campaigns were when they launched. Clearly THINK! has had a significant impact.

"Most of us understand drink-driving wrecks lives, but there is further to go. In 2012, 230 people were killed in drink-driving accidents - 230 too many.

"This makes the THINK! campaign as relevant as ever.”

In 1964, the first drink-drive campaign, used the setting of an office Christmas party to warn people about driving while under the infuence.

50 years later, a new campaign shows a dramatic crash scene and its aftermath to remind people to never take the risk. Jarringly, the ad is set to the 1980 feel good hit Celebration.