Toblerone Design Change Upsets Fans in the UK

Toblerone design shape change angers some loyal chocolate lovers in the UK.

09:13 09 November 2016

US-based Mondelez International, the maker of Toblerone, has decided to space out the chocolate’s distinctive triangular chunks, a move that upset fans who say that they do mind the gap. The decision was meant to reduce the weight of what were 400g and 170g bars following the rise in the cost of ingredients. 

 

In a statement posted on the company’s Facebook page, it was explained that the company had to make a decision between changing the look of the bars or raising the price.

 

It said: "We chose to change the shape to keep the product affordable for our customers."

 

"We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products."

 

The 400g bars were downsized to 360g and the 170g to 150g while the size of the packaging has remained the same. Some fans, who made it clear that they do mind the gap, questioned the company’s move to make the gaps between triangles bigger rather than reducing the length of the bars. 

 

Lee Yarker said: "Fair enough reducing the weight of the bar, but why the big gap in between segments? Looks stupid imo [in my opinion], could have just made the bar shorter and kept the original design."

 

Cathy White added: "It looks dreadful. Think you should've reduced the length and kept the chunky triangles."