Peach App

Peach app is flavour of the month.

17:25 12 January 2016

Peach app, which has been introduced this weekend, is a social network that allows users to send messages or actions. However, what’s innovative and catchy about it is its text commands that make posting richer content easier.

 

For example, if you type “draw”, a little drawing panel will come up, allowing you to doodle. Meanwhile, typing “gif” prompts a quick search for animated gifs that best portray the user’s mood and “here” adds the location.

 

The app sudden popularity can be attributed to its text commands which are called Magic Words and the fact that it was founded by Dom Hoffman. Twitter bought his other creation, Vine, in October 2012.

 

Experts say that although Magic Words aren’t revolutionary enough to warrant the use of Peach for the long term, it can be integrated to other social networks where it can improve user experience. If not, Peach’s Magic Words could just fade away into obscurity.

 

It’s hard to track Peach’s impact so far as Google searches and tweets are tainted with people searching for the fruit. In addition, the app hasn’t broken into the App Store chart just yet. But it certainly got people talking. Recode called it the “app du jour for the kids at the cool tech table” while Mashable described it as the “slick” app everyone is talking about – but the question is, for how long?