Pammy's cold shoulder

Showbiz

09:30 13 October 2005

Pamela Anderson has posed topless for an anti-fur campaign in China.

The former 'Baywatch' babe, who is an ardent animal rights campaigner, will appear on a series of phone cards telling people to boycott fur.

Pammy is seen with her back facing the camera and her arm hiding her right breast alongside the slogan: "Give fur the cold shoulder".

The campaign, which has been organised by animal rights group PETA, also includes an image of falling snow with Chinese characters reading: "Cold shoulders are nothing compared to the pain they feel. Please don't wear fur."

Pamela is confident the campaign will have a major effect in China - which has been lambasted in recent months over its thriving fur trade.

She said: "The people of China deserve to know about the immense suffering of animals killed for their fur.

"Once people know that animals are electrocuted, drowned, bludgeoned to death and sometimes skinned alive, they realise fur is disgusting and that there's nothing luxurious or fashionable about it."

(c) BANG Media International