Own goal? The average price of football tickets risen at twice the cost of living since 2011

An analysis of inflation says that the average price of the cheapest match-day ticket from the Premier League to League Two is now £21.49.

16:03 15 October 2014

A recent study conducted by BBC Sports looked into the price increase of football tickets since 2011 and noted that the average price of the cheapest match-day ticket from the Premier League to League Two is now £21.49.

 

This represents a 13per cent increase since 2011, which is more than twice the cost of living increase since 2011, which is just 6.8per cent. 

 

Year-on-year it is up 4.4%, more than treble the 1.2% rate of inflation.

 

Business leader Justin King, former chief executive of Sainsbury's, believes clubs need to ensure they are providing value for money to fans if they want to be sustainable.

 

"Any business that thinks it can simply rely upon the loyalty of its customers, regardless of how they treat them, in the end will fail. It's an absolute fact," he said.

 

"Therefore I would be asking clubs, 'are your fans happier today than they were five years ago with the experience that they get, the value for money that they feel they're getting?'"