Katona's Iceland deal axed

After photos of the star snorting white powder were publishedÂ…

10:15 18 August 2009

Kerra Katona has been sacked from frozen food giant Iceland following the media frenzy surrounding pictures of her snorting a white substance in her home.

The images, which were published by The News of the World, captured the ex-singer using what is alleged to be cocaine in her £1.5m home in Wilmslow, Cheshire.

The former Atomic Kitten star was on a reported £250,000 salary as one of the faces of the popular supermarket chain alongside Coleen Nolan and Jason Donovan.

Katona has previously had public battles with drug and alcohol addiction, as well as being declared bankrupt. She fronted the Iceland campaign for the last four years.

In a statement, Iceland said: "For most of that time, she has been a successful part of our advertising campaigns, but has also been through some tough times in her personal life.

"We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with.

"However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising.

"In recognition of the relationship we have developed, we will continue to try and help Kerry to ensure she get the most appropriate support, should she require our assistance."