ITV unveils search for 'Parliament Idol'

ITV plans to tackle voter apathy with the introduction of a political, Pop Idol-styled contest.

11:12 16 April 2004

ITV plans to tackle voter apathy with the introduction of a political, Pop Idol-styled contest.

The show, Vote for Me, hopes to find a member of the public fit to stand for parliament. They will take part in a series of televised challenges, be assessed by a panel of judges and will finally be selected by a nationwide phone vote.

Makers of the programme at ITV are keen to play down suggestions the show will result in a dumbing down of politics. They say it is a "serious attempt" to combat the current trend of apathy amongst potential voters.

Former ITV political editor John Sergeant will reportedly lead the panel of judges and ITV bosses say it is necessary that the contestants are free of political allegiances.

Steve Anderson, controller of current affairs at ITV, believes it will make "compelling television".

Mr Anderson feels: "It's also a contribution to addressing the democratic deficit. The essence of democracy is that everyone eligible to vote has the right to stand for parliament. This is an exercise in airing the issues that matter and hearing from people who are outside the mainstream parties but have important things to say."

In the last general election of 2001, only 39 per cent of 18-34 year olds turned up to vote, with the overall turnout figures down by 59 per cent.

Judges will travel the country holding in-depth auditions that question contestants' beliefs and opinions.

The programme is expected to be broadcast early next year, with the contest reaching its climax before the expected date of the next general election, in May 2005.

If you think you have what it takes to be an MP ITV has information here