In PICTURES: Ultimo founder Michelle Mone's daughter Rebecca strips off to model DD-G lingerie range

Rebecca Mone is the face of her mum’s new Ultimo lingerie range aimed at ‘the large cup market’.

18:21 10 September 2014

Ultimo founder Michelle Mone has chosen her own daughter Rebecca to be the face and body of the company’s new lingerie range. Like her mother before her, the 22-year-old showcased the new DD-G styles designed to shape and empower the fuller busted woman.

Rebecca says: 'I've grown up on photoshoots and surrounded by models and lingerie, so it wasn't too far out of my comfort zone and was a really empowering experience.

'I have always struggled to find good fitting underwear that's not ugly and bulky.
'This new collection is so much better than anything I have ever seen on the market, and I'm really excited to be part of the launch campaign.'

 

The new collection, which was developed over 18 months, features three ‘super-sleek’ products including a sexy plunge bra, everyday balcony bra, and a “wear 5 ways” multi-way bra which are all available in black, white, and nude.

Rebecca's mum Michelle Mone OBE, founder of Ultimo, says, 'Of course, I had my doubts about involving Rebecca in a campaign given that she's my daughter, but she's a young woman now and has been so involved in the development of the new collection it made complete sense.

'I think she showcases the product beautifully and I'm really proud of her.'

 

Michelle added: 'The large-cup market is growing rapidly and, as one of the UK's biggest lingerie brands, we felt that it was high time we launched a range that catered for fuller busts.

'The new capsule collection features three incredible products – a t-shirt bra, a balcony bra and a strapless multi-way. Each style provides amazing support, extreme comfort, and encompasses your every curve without being bulky.'