How to Throw a Great Business Launch Party
You have put in the hard work that was necessary to launch your business and it is now time to introduce your company to the world.
16:46 16 March 2016
The best way to do this is with a launch party. A launch party is unlike most other parties. One of your main goals is to ensure that everyone enjoys themselves, of course. But you also need people to remember the name of your company and the service or product that it provides. You also need them to consider your company in a positive manner. This is all that a launch party must achieve. Here is how you can manage it:
Pick a Distinctive Location
You need to stand out and get people interested in your product or service even before the party starts. Start by checking out http://www.venuesearchlondon.comto find the ideal place to throw your party. If possible, it’s a good idea to pick a location that is unusual and exciting. This will get people talking about your party almost immediately. Do not have it in a location that is too remote; it still needs to be central. Do some research on other launch parties that have been hosted in the past six months and avoid picking the same venue. You want to stand out among your peers, not blend in with them.
Timing is Everything
You are a new business and most people probably won’t have heard of you or your business yet. This is just one of the reasons why you should plan to avoid scheduling conflicts with other events. Make sure that your party falls on a day when nothing else is happening. This is how to ensure that guests will actually come to your event and not ditch it for something more prominent. Picking a quiet day will also ensure that you won’t have to contend with your competitors.
Free Options
There is nothing quite as enticing as an open bar. People are lured in by the promise of something that does not cost them anything. It is very deflating to go to a party and find out that you have to pay for everything that you eat or drink. You should ensure that at least part of the party has free catering. This will not only encourage people to attend the event, it will also make sure that they will stay for a longer period of time.
Goodie Bags
Goodie bags are the perfect way to make sure that people continue to remember you and your brand long after the party is over. The key to goodie bags is to make them as sophisticated as possible while also using them as a form of free marketing. Nobody wants another ugly t-shirt or hat with your logo displayed on it. Instead choose things that people will actually admire and use in their daily life. Make the contents as creative as possible while giving the owner a subtle reminder of your business every time that they use them.
A launch party is a little more difficult to plan than a regular party. If it is done right, however, it can change the way that people see your business. It is always best to go with the best option that you can afford when throwing a launch party.