Hi-Tech Taxis

Taxis go hi-tech with free wifi and online radio.

13:59 30 April 2017

Massiv Metro, a taxi company established by popular disc jockey Sbusiso Leope, radio guru Tony Mallam and Nicolas Regisford, offers commuters free internet browsing on their own mobile device as well as free online radio station while in transit.

 

Backed by decade old Massiv Media, Massiv Metro will also be broadcasting live from its studio to the Massive Media screen in taxi ranks.

 

Speaking about the new venture, Mallam said: “The difference between us and other digital radio stations is that we are taking it to a particular market. We are taking it to the taxi market and the problem in the past has always been the cost of data. And that’s put people off so far because streaming costs data. How we make it is by making the cost of listening zero,”

 

“By working with Massiv Media, who have a lot of experience in that market, we know that market well. Our survey shows the market is in the LSM (Living Standards Measure) seven, eight and nine categories while the four, five and six LSMs are in the buses and trains.”

 

“Commuters will be able to listen to the station in three ways, in the taxis equipped with Massiv Metro devices, in the taxi ranks where Massiv Metro has a presence, and online via the website or app on a mobile device,”