Google Glass arrives on the UK market with a shattering £1,000 price tag

Google Glass, the search engine’s wearable gadget, is now available in the UK market with a jaw-dropping £1,000 price tag.

17:19 24 June 2014

Google has finally made its wearable gadget available in the country allowing residents over the age of 18 to purchase the device online. 

 

Google Glass, which is described as being in the prototype phase, has been offered to limited number of people in the US since 2012, followed by occasional one-day sales. In the UK, the asking price is £1,000. 

 

At the UK launch, Marketing Director of Google Glass Ed Sanders said: "One of the reasons we're here in the UK is the country's spirit of innovation. The consumers, developers and inventors in the UK have a very rich heritage of embracing new technology.

 

"Glass is not a finished product yet and part of the spirit of the explorer programme is so that we can work closely with developers and consumers in the UK at a local level to find out what will take the product forward."

 

Meanwhile, technology journalist Chris Merriman reacted to the launch saying that Glass might not be as successful in the UK as much in the US. 

 

"There are problems with Google Glass in the UK. Number one is the great British reserve.

 

"We're people that don’t talk to each other on the tube so I can't imagine people saying out loud 'ok glass take a picture' and not feeling nervous or embarrassed.

 

"I think we could probably get used to seeing them and using them but as British, it will take an appropriate amount of time."