"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
Albert Einstein on Science"Our scientific power has outrun our spiritual power. We have guided missiles and misguided men."
Martin Luther King, Jr. on Science"Science investigates religion interprets. Science gives man knowledge which is power religion gives man wisdom which is control."
Martin Luther King, Jr. on Science"No amount of experimentation can ever prove me right a single experiment can prove me wrong."
Albert Einstein on Science"Bad times have a scientific value. These are occasions a good learner would not miss."
Ralph Waldo Emerson on Science"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"Word of mouth is the best medium of all."
"In communications, familiarity breeds apathy."
"I warn you against believing that advertising is a science."
"The most powerful element in advertising is the truth."