"Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals."
"If you don't like something, change it. If you can't change it, change your attitude."
Maya Angelou on Change"Change does not roll in on the wheels of inevitability, but comes through continuous struggle. And so we must straighten our backs and work for our freedom. A man can't ride you unless your back is bent."
Martin Luther King, Jr. on Change"God grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference."
Reinhold Niebuhr on Change"Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek."
Barack Obama on Change"You must be the change you wish to see in the world."
Mahatma Gandhi on Change"Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others."
"There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking."
"The leverage and influence social media gives citizens are rapidly spreading into the business world."
"Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace."
"Business practices and how we treat the planet are also in desperate need of re-humanization."