"Poetry can't cure cancer, but it can save your life until you die."
"All bad poetry springs from genuine feeling."
Oscar Wilde on Poetry"A poet can survive everything but a misprint."
Oscar Wilde on Poetry"Poetry is not a turning loose of emotion, but an escape from emotion it is not the expression of personality, but an escape from personality. But, of course, only those who have personality and emotions know what it means to want to escape from these things."
T. S. Eliot on Poetry"Poetry is when an emotion has found its thought and the thought has found words."
Robert Frost on Poetry"A poem begins as a lump in the throat, a sense of wrong, a homesickness, a lovesickness."
Robert Frost on Poetry"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind."