"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind."
"It has become appallingly obvious that our technology has exceeded our humanity."
Albert Einstein on Technology"The typewriting machine, when played with expression, is no more annoying than the piano when played by a sister or near relation."
Oscar Wilde on Technology"Any sufficiently advanced technology is indistinguishable from magic."
Arthur C. Clarke on Technology"The world is very different now. For man holds in his mortal hands the power to abolish all forms of human poverty, and all forms of human life."
John F. Kennedy on Technology"I am sorry to say that there is too much point to the wisecrack that life is extinct on other planets because their scientists were more advanced than ours."
John F. Kennedy on Technology"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
"Poetry can't cure cancer, but it can save your life until you die."
"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."