"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
"An individual who breaks a law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for the law."
Martin Luther King, Jr. on Respect"Everyone should be respected as an individual, but no one idolized."
Albert Einstein on Respect"Let every man be respected as an individual and no man idolized."
Albert Einstein on Respect"Be peaceful, be courteous, obey the law, respect everyone but if someone puts his hand on you, send him to the cemetery."
Malcolm X on Respect"If once you forfeit the confidence of your fellow-citizens, you can never regain their respect and esteem."
Abraham Lincoln on Respect"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
"Poetry can't cure cancer, but it can save your life until you die."
"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind."