"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
"The difference between stupidity and genius is that genius has its limits."
Albert Einstein on Intelligence"It's not that I'm so smart, it's just that I stay with problems longer."
Albert Einstein on Intelligence"Any man who reads too much and uses his own brain too little falls into lazy habits of thinking."
Albert Einstein on Intelligence"Intellectuals solve problems, geniuses prevent them."
Albert Einstein on Intelligence"We should take care not to make the intellect our god it has, of course, powerful muscles, but no personality."
Albert Einstein on Intelligence"Poetry can't cure cancer, but it can save your life until you die."
"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind."