"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"Love all, trust a few, do wrong to none."
William Shakespeare on Trust"For every good reason there is to lie, there is a better reason to tell the truth."
Bo Bennett on Trust"The trust of the innocent is the liar's most useful tool."
Stephen King on Trust"Learning to trust is one of life's most difficult tasks."
Isaac Watts on Trust"Trust yourself. Create the kind of self that you will be happy to live with all your life. Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement."
Golda Meir on Trust"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"