Famous Quotes

"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

David Ogilvy on Experience

More quotes about Experience

• "Life can only be understood backwards but it must be lived forwards."

  Soren Kierkegaard on Experience

• "The only source of knowledge is experience."

  Albert Einstein on Experience

• "Experience: that most brutal of teachers. But you learn, my God do you learn."

  C. S. Lewis on Experience

• "Experience is simply the name we give our mistakes."

  Oscar Wilde on Experience

• "A man who carries a cat by the tail learns something he can learn in no other way."

  Mark Twain on Experience

More quotes by David Ogilvy

• "The secret of long life is double careers. One to about age sixty, then another for the next thirty years."

• "I do not regard advertising as entertainment or an art form, but as a medium of information."

• "The best ideas come as jokes. Make your thinking as funny as possible."

• "Our business is infested with idiots who try to impress by using pretentious jargon."

• "The consumer isn't a moron she is your wife."