Even Faster Food

McDonald’s to introduce “tech-savvy” table service allowing customers to order using a tablet and paying by smartphone.

16:27 26 August 2015

The Oldbury Mcdonald’s branch in the West Midland is set to introduce a “tech-savvy” table services so you won’t have to wait in line to order your Big Mac. Customers can order from digital kiosks or via staff with tablet computers, with the food delivered to their table.

 

James Barnett, business manager at the Birchley Island restaurant, said: “The basis of all of this is the technology and we’re really excited about it.

"A lot of our customers are really tech-savvy, which is one reason why we’re trialling table service here.

 

“This additional benefit enables customers to order at the self-order kiosk and then sit down at a designated zone to get served.

 

"From mums coming in with their kids, to people having a working lunch, I expect the feedback to be positive.”

 

The chain added that should the trial be successful, it will consider providing the customers an option to customise classic burgers as well as being able to order and pay by smartphone.

 

Paul Pomroy, McDonald’s UK CEO, said: “We have listened to customer feedback and to meet their evolving expectations, we are significantly investing in our restaurants to create an exciting new environment and improve the customer experience.

 

“Part of this is testing new ideas. For example we know that for parents it can be tough juggling the kids and carrying your food, so we have decided to trial table service, whereby customers place their order and then have their food brought to them.

 

“It’s an idea that has been successfully launched in other markets and we’ve already received positive feedback following the first trial in the UK so we’re keen to see if it will prove as popular with our customers in Oldbury as part of the trial within a handful of restaurants, starting this August.”