Easy skanking: Bob Marley estate to launch global cannabis brand

Bob Marley’s family has reached a deal to create a global marijuana brand.

14:27 19 November 2014

The family of late reggae legend Bob Marley has reached a deal with Seattle-based Privateer Holdings to create a 'global marijuana brand'.

 

Official announcements were made on Tuesday confirming that the Marley Natural will be launched by late 2015. The firm is set to sell cannabis strains as well as weed-infused products. 

 

Privateer Holdings said its mission is "to champion Bob's voice and his insight to help people realise the positive potential of cannabis of the mind, body and spirit".

 

It added: "Along the way, we want to help undo the suffering and injustice of cannabis prohibition around the world."

 

Meanwhile, Easy Skanking singer Marley’s widow Rita said: "My husband believed 'the herb' was a natural and positive part of life and he felt it was important to the world.

 

"He looked forward to this day."