Brian May launches Born Free campaign

10:04 03 April 2012

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Queen guitar-legend Brian May CBE and acclaimed West End and Broadway singer Kerry Ellis made a special appearance at Granger Bay, Cape Town to launch the Pride of Cape Town – in aid of Land Rover's Global Conservation Partner, the Born Free Foundation.

Land Rover and Born Free collaborated together for the Pride of Cape Town - a major public arts event that will see a colourful pride of fifty life-sized, 30kg lion sculptures located in South Africa's popular V & A Waterfront.

The pride of creative lions will be released to 'prowl' the streets of Cape Town in March 2013, followed by an auction in May of the same year, with the proceeds supporting the international wildlife charity.

QueenÂ’s lead guitarist Brian May said:

"We’ve had the honour to be part of an amazing initiative called the ‘Pride of Cape Town’ here in South Africa, in aid of the Born Free Foundation. You can help too – via the People’s Lion - you can sponsor this special lion with as little or as much as you’d like and you can donate directly at www.bornfree.org.uk."

In September 2011, Land Rover had helped Born Free raise a grand total of £75,000 in the Pride of Bournemouth, featuring Born Free Foundation ambassador and actor Martin Clunes. Proceeds of the event went to two charities; Born Free Foundation and a local Bournemouth charity.

Born Free has long-established links with South Africa and operates both the Big Cat Rescue and Education Centres at the Shamwari Game Reserve in the Eastern Cape, with the help of a Defender 130 vehicle. Born Free Foundation's partnership with Land Rover forms part of an integrated approach to sustainability and is one of six Global Humanitarian & Conservation Partners within Land Rovers' sustainability strategy called Our Planet.