£6.88bn European buyout sees BSkyB rebrand as just Sky

The new company drops the words 'British' and 'Broadcasting' from their name.

15:11 13 November 2014

Following a £6.88bn European buyout, BSkyB is set to scrap the worlds “British” and “Broadcasting” from its name. The rebranding came after almost 25 years as the company successfully transformed into a pan-European pay TV giant after it was bought by its sister companies in German and Italy. 

 

The company, which was formed in 1990 by the merger of Rupert Murdoch’s Sky Television with British Satellite Broadcasting, will revert to its name that was used when it was launched into the UK pay-TV market. 

 

The word “Broadcasting” was also dropped as the company evolves beyond TV into a multimedia content company. 

 

Jeremy Darroch, chief executive of BSkyB said: “The three Sky businesses will be even better together.” 

 

“By joining together, we will share our strengths and expertise while retaining a strong identity in each country where we operate. The opportunity ahead is substantial and we believe the new Sky will be good for customers, content creators and shareholders alike.”

 

“Customers will benefit as we launch exciting new services, bring them even more great TV and accelerate innovation across all of the markets in which we operate,” added Darroch.