16:27 16 May 2017
Interior designers understand that looks matter. Put yourself in your client’s shoes. Would you hire you if your website were badly designed? The answer is, probably not. An interior design website needs to be inviting. Your website is often the first thing people see, so it is essential that you put as much effort into creating a beautiful website as you would on a client commission. You can’t skip corners to save money. If you do, it will seriously backfire.
There are tons of interior designer websites out there, which makes it hard to stand out from the crowd. The first thing you should do is plan how you want your website to look. Since an interior designer typically creates a website to host their online portfolio, this should be your starting point. However, showcasing all of your work is not a good plan. Instead, select the highlights, i.e. work that you are most proud of and that you feel best shows your best talents.
Image-based websites work best for interior designers. Look for a website theme with space for large images. WordPress is a great place to start if you have very little experience of website design. There are plenty of plugins you can download, which let you customize how images are displayed on the site. A responsive header image slider is a good choice, as this can be configured to display photos from your portfolio.
Great images are the hook that draws the viewer in, but if they are serious about hiring you, they will want to know what exactly you offer. Your next job is to write a page outlining exactly what you do. For example, if you specialize in working with period properties or commercial properties, now is the time to let potential clients know.
Don’t overload the reader with information. Keep it brief and use bullet points to highlight the main services on offer. Don’t forget to include industry specific keywords to aid your website SEO.
It is a good idea to include an ‘About Me’ page. Give the reader a brief overview of you, your company, and what it is that you do. If you have a mission statement, or you started the business on a shoestring, let your readers know. Try to make this page interesting, as boring, banal content is always a turn-off.
People are more likely to hire you if they read good things about your business. This is the place to link to media coverage, positive reviews, and any testimonials from happy customers. If your work appeared in an interior design magazine, include a thumbnail image of the cover, as one image is worth a thousand words.
Once you have a solid website in place, start working on your SEO and brand building. Share links to social media and write interesting and informative blog posts that help readers tackle their own interior design projects.